Karl has been called “the quiet genius” because of his uncanny ability to find the essence of a marketing problem and develop unusual and provocative solutions without fanfare or attitude. Karl believes in the power of brands and the intelligence of consumers. “I look for non-traditional ways to weave a brand’s core values into a solution that delivers a strong, personal, emotional bond with the product.”
Karl has compiled an impressive list of awards for creative excellence during his career in advertising for such companies as Grey, Saatchi & Saatchi, DDB, JWT, Treehouse Animation and Publicis Kaplan Thaler. His ad campaign for Procter & Gamble’s largest brand, Tide, won him critical acclaim and landed him a gold Effie for advertising effectiveness. As creative director for Treehouse Animation he focused his talents on designing and developing entertainment properties and new media networks. While at Treehouse, Karl co-directed and co-produced a Lego Star Wars mini movie that earned him a Clio for web content. On the tech front, Karl has worked with Google and other innovative tech companies to help develop parts of his city24/7 application. City24/7 was published in Mashable, Fast Company, Engadget and was featured on NBC's Today Show as one of the best apps for 2013.
Karl’s sophisticated eye for designing powerful creative solutions, both conceptually and visually, keeps him aggressively engaged in all new media properties, technology solutions and multi-dimensional brand experiences.
Karl Turkel > The School of Visual Arts / Grey Entertainment / Draft Worldwide / Saatchi & Saatchi /
DDB / JWT / Treehouse Animation / The Splinter Group / Publicis Kaplan Thaler >